PROFESSIONAL PORTFOLIO

Luis Tsukayama-Cisneros, Ph.D.

I help teams make confident decisions by turning human insight into clear direction.

I’m a Lead mixed-methods researcher and PhD sociologist with 14 years’ experience across UX research, design research, and cultural insight. I study people in context — motivations, emotions, behaviours, and real-world constraints — then translate evidence into actionable opportunities for product, service, and brand teams. I’ve led research in complex, high-scrutiny environments across tech, consumer brands, and government.

Below are four projects that show how I work: from enterprise product strategy to multi-market cultural insight and adoption-focused research.

User Research/strategist projects case studies.

Global energy industry company - Decarbonisation digital tool

Role: Leading user researcher
Research methods: user interviews, usability testing, surveys, commissioning research

LinkedIn - global research project

Role: Senior Researcher, collaborated in project managing duties
Research methods: video ethnographies, focus groups / co-design workshops, surveys

(Government) DEFRA

Role: Lead User Researcher
Methods: In-depth interviews, workflow walkthroughs, terminology testing, collaborative working sessions

Under Armour - global sports brand

Role: Researcher, collaborated in project managing duties
Research methods: mobile diaries, surveys, in-depth interview, follow-along ethnography, A/B testing, social media analysis

Public Policy oriented research projects

Southwark Council, quality of life and effects of Covid-19 pandemic on residents

Role: Project consultant, researcher, liaising with stakeholders
Research methods: Policy analysis, walking interviews, in-depth interviews, participant observation, photo elicitation, cognitive maps