PROFESSIONAL PORTFOLIO

Luis Tsukayama-Cisneros, Ph.D.

I combine UX research, cultural insight, and behavioural investigation to shape meaningful products and experiences.

I’m a lead mixed-methods researcher with experience across user research, design research, and cultural insight. My work focuses on understanding people in context — their motivations, emotions, behaviours, and everyday decisions — and translating this into clear opportunities for product, service, and brand teams. I have led research across sectors including IT, product and experience design, marketing, and government.

Below are three projects that represent how I work — from enterprise UX and product strategy to global cultural insight.

User Research/strategist projects case studies.

Global energy industry company - Decarbonisation digital tool

Role: Leading user researcher
Research methods: user interviews, usability testing, surveys, commissioning research

LinkedIn - global research project

Role: Senior Researcher, collaborated in project managing duties
Research methods: video ethnographies, focus groups / co-design workshops, surveys

Under Armour - global sports brand

Role: Researcher, collaborated in project managing duties
Research methods: mobile diaries, surveys, in-depth interview, follow-along ethnography, A/B testing, social media analysis

Public Policy oriented research projects

Southwark Council, quality of life and effects of Covid-19 pandemic on residents

Role: Project consultant, researcher, liaising with stakeholders
Research methods: Policy analysis, walking interviews, in-depth interviews, participant observation, photo elicitation, cognitive maps