CASE STUDY PORTFOLIO

Luis Tsukayama-Cisneros, Ph.D.

Commercial clients research projects

(User and discovery research)

(2023) Global energy industry company

Role: Leading user researcher
Research methods: user interviews, usability testing, surveys, commissioning research

(2022) DEFRA

Role: Lead user researcher
Research methods: In-depth interviews, quantitative data analysis

(2019) Global professional social network

Role: Researcher, collaborated in project managing duties
Research methods: video ethnographies, focus groups / co-design workshops, surveys

(2018) Global sports brand

Role: Researcher, collaborated in project managing duties
Research methods: mobile diaries, surveys, in-depth interview, follow-along ethnography, A/B testing, social media analysis

Public Policy oriented research projects

Southwark Council, quality of life and effects of Covid-19 pandemic on residents

Role: Project consultant, researcher, liaising with stakeholders
Research methods: Policy analysis, walking interviews, in-depth interviews, participant observation, photo elicitation, cognitive maps

Long-term academic research-Social sciences

Eating with the heart: Democracy, imagined commonality and food in Lima, Peru (2012-2019)

Role: Lead researcher and analyst, project manager, liaising with civil society NGOs and stakeholders
Research methods: participant observation, in-depth interviews, ethnography, focus groups, surveys, census data analysis, international comparative analysis, archival research, social media analysis

Adults with autism spectrum disorder in the virtual world of Second Life (2010-2017)

Role: Senior researcher
Research methods: digital ethnography, in-depth interviews, virtual participant observation

Selection of article for lay audiences - General

(2024) Jumping from academia (PhD.) to industry careers

(2017) Technology, music and how we understand society through popular culture: Kraftwerk, Yellow Magic Orchestra, and electronic music in the 1970s

(2015) What can photography do for a world that came? A commentary on “For A New World To Come: Experiments in Japanese Art and Photography, 1968-1979”

Selection of articles written for lay audiences - marketing and insights research

(2019) Nevermind the wall! The future of marketing is immigrant and multicultural

(2018) Big Culture and people’s lives: How can understanding culture drive momentum for brands?

(2018) Falling birth rates and childlessness: an opportunity for brands

(2018) Brand momentum and cultural change: a fragile relationship

Selection of articles written for lay audiences -urban research

(2020) What do we talk about when we talk about democratic urban design?

(2017) What the built environment does to people: the lack of public spaces in the district of Los Olivos

(2017) Politicians, designers and citizens: What is making cities for people? (video)

University-level courses taught

Parsons School of Design (undergraduate). New York City, NY

Social Practice: Concepts and Context in Participatory And Co-design Practices (2015-2017)
Worldmaking: Design and Designing in Social and Political Context (2014-2015)
(section instructor) Global Issues in Design and Visuality (2013)

The New School for Social Research (post-graduate). New York City, NY

State, Culture and Identity: Categorical Politics in Historical Contexts (2015, 2016)
Information Age: Internet and Society (2011, 2012)
Economic Sociology: Market, Capital and Culture (2010, 2012)

The New School, Eugene Lang College (undergraduate). New York City, NY

Japanese Culture and Society (2015-2016)
State, Culture and Identity (2013)
(section instructor) Introduction to Media Studies and Research Methods (2011)