Current focus: between the worlds of social research and the marketing

A few months ago, I started working in the marketing research industry as a research executive. Since then Iā€™ve started writing short-form articles regarding brands, culture, as well as analysis for the marketing world based on my own interest in society and culture, as a sociology Ph.D.

In coming weeks and months I will start publishing some of them in this blog, as a way to show how my own interest in society, culture, history and aesthetics can be useful for the for-profit professional world, and the world of marketing and brand strategizing in particular.