Science has proven through new break through research how trees communicate with each other and how they are sentient beings, just like humans and animals are. Knowing more about the research being done on the topic (through an illuminating 18-minute Ted Talk) will change the way you think about how we as human beings relate to the world.Read More
I've been writing this article for a few days, but after Trump's speech yesterday it seems all the more appropriate to publish it now. In this short piece, I show why the marketing industry and brand strategizing should focus on immigrant populations in the US and Europe (and well, Japan and China) in order to assure continued growth in the future, despite all the mediatic "noise" that seems to say the contrary.
In this day and age of political and cultural xenophobia (and talks of walls and movement restrictions), it seems all the more urgent to show that social analysis and a solid understanding of how social processes occur are powerful tools for marketing teams and brands.Read More
This is an article I just wrote on how brands can benefit from better understanding not only their consumer culture, but also how it is created and ever-changing. The case study I present in the article is based on a research project BAMM designed and developed for a major global sports brand.Read More
In this video, I argue why it's important to have a people-centered perspective when thinking about the way cities are designed around the world, and why public spaces are so important for this.Read More
Public spaces are essential to city life. Public spaces are places such as plazas, parks, streets lined with things to do, where people can see other people. “Others” are not just family and neighbors, but moreover people one would not normally see in one’s own area of residence, including people from different socioeconomic backgrounds or from areas of the city different from ours. Public spaces are thus central for people to become accustomed to seeing strangers and developing a sense of diversity and civic congeniality. The district of Los Olivos (Lima, Peru) has developed as an up-and-coming residential neighborhood with lots of parks but with no real public spaces. In this article, I explore how this affects public life and people's high sense of danger and lack of public security.Read More
What is the meaning of music to a society? Everyone has a special relationship with music, but not everyone can very clearly say what makes a song, a style or band special to someone. By looking at the cases of the two grandfathers of electronic music (Kraftwerk in Germany, Yellow Magic Orchestra in Japan), and how electronic music emerged in Germany and Japan in the 1970s, we can explore the relationship between popular music and the social, historical and cultural context in which it appears.Read More